2. Information We Collect
My Fire Plex may collect the following information from or about you:
Information You Provide to Us.
We collect information you provide to us. For instance, when you register to use the My Fire Plex Services, we may collect your name, email address, birth date, gender, credit card information, billing address, ZIP code, and other information. In addition, My Fire Plex may collect information you provide to us when you respond to surveys, set your preferences, contact My Fire Plex through customer service or by other means, or participate in promotions that My Fire Plex may offer from time to time. My Fire Plex also allows multiple profiles to be set up under one account, so we may collect information you provide to us if you create a profile.
Usage and Log Data.
We collect information when you use the My Fire Plex Services or view My Fire Plex advertising outside of the My Fire Plex Services. Examples of this information may include your IP address, device, browser and software characteristics (such as type and operating system), location (which may include precise location data), activity on the My Fire Plex Services including information about the videos you view on My Fire Plex (e.g., show titles and episode names), page views, ad data, referral URLs, network state, device identifiers or other unique identifiers such as advertising identifiers (e.g., “ad-ID” or “IDFA”) and identifiers associated with browser cookies (see our description of “Cookies and Local Storage” below), and carrier information.
Data Collected Through Cookies and Similar Technologies.
Like many online services, we use various technologies to collect usage data and store preferences. We may collect information through other kinds of local storage (also referred to as “Flash cookies”) and HTML5 local storage, including in connection with features such as volume/mute settings for the Video Player. Because these technologies are similar to browser cookies, they are sometimes called “browser cookies,” even though they may be stored in different parts of your computer. Most Internet browsers automatically accept cookies. You can instruct your browser, by changing its settings, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. For information about disabling cookies or deleting information contained in Flash cookies, please click here. Please note that disabling cookies or deleting information contained in cookies or Flash cookies may interfere with the performance and features of the My Fire Plex Services, including the Video Player. For example, we may not be able to store your preferences or login information or customize the Content and advertising to your viewing habits.
Web Beacons or Pixels. In addition to cookies, we may use other technologies such as web beacons or pixel tags, which can be embedded in web pages, videos, or emails, to collect certain types of information from your browser or device, check whether you have viewed a particular web page, ad, or email message, and determine, among other things, the time and date on which you viewed the Content, the IP address of your computer, and the URL of the web page from which the Content was viewed.
Mobile Device Identifiers and Software Development Kits (“SDKs”).
We may use or work with third parties including our business partners and service providers who use mobile SDKs to collect information, such as advertising identifiers (e.g., “ad-ID” or “IDFA”) and information related to how mobile devices interact with the My Fire Plex Services. An SDK is computer code that app developers can include in their apps to enable ads to be shown, data to be collected and related services and functionality to be implemented. A mobile SDK is in effect the mobile app version of a pixel tag or beacon. We may use this technology, for instance, to analyze how you interact with Content and advertisements and to enable analytics or other features through mobile devices.
Account and Profile Data from Third-Party Services.
If you choose to log-in, access or otherwise connect to the My Fire Plex Services, or contact My Fire Plex, through a third-party service (such as Facebook), we may, for example, collect your user ID and user name associated with that service, as well as any information you make public using that service. We may also collect information you have authorized the service to share with us (such as your user ID, billing information, public profile information, email address, birthday, friends list, pages you have “liked” and other account and profile data).
Third-Party Data. We may collect information about you from other sources, such as data aggregators, public databases, and our business partners. Examples of this may include information (whether identified, de-identified or anonymous, and whether collected online or offline) about your interests, demographic data, purchasing behavior, and your activities online (such as websites visited and advertisements viewed).